MATRIX HAIR Transformers
Matrix was founded in 1980 by American Hairdresser couple Arnie Miller & Sydell Miller with a vision to create a sense of belonging for all hairdressers and unite them in a community with inspirational education, products, and services. Matrix, the #1 American professional salon brand was introduced in India in 2005 by Loreal.
Over the past 17 years, the brand has clocked phenomenal growths and it is the 2nd biggest professional brand in India and offers a wide range of portfolio across Hair Color, Care, Styling & texture products, that are accessible for a Hairdresser and offer transformational results for the end client. With rich American heritage and locally relevant products (Ammonia Free, Post texture care services), Matrix has consistently driven to build the community of Hairdressers with world-class education, products, and the latest international techniques.
Matrix is the most widely distributed professional brand in the salon industry. It has maximum distribution across 350 cities and is the only professional brand to have a strong hold in Tier 1 & 2 towns as well. It caters to both salon professionals as well as consumers with its range of products and services. The brand endeavors to bring to the market new and innovative products for both the consumers and hairdressers.
About SoColor & Matrix Melt:
SoColor is one of leading Hair Color Brands under Matrix. In 2022, we launched Matrix Color Melt – an International hair color technique - that allows Hair stylists to create elevated looks with popular So Color shades. With it’s unique pre-bonded technology, So Color repairs and reinforces weakened hair bonds, and protects hair from damage, color after color, making it possible for consumers to have fun with hair color. We have launched 4 color melts – Chocolate, Red, Mocha & Gold and have made ColorMelts the talk of the town.
About Matrix Hair Transformers:
Matrix Hair Transformer is a competition where Hairdressers from all over India, showcase their artistry on a national platform. In 2022, we got Hair Dresseres all over the country to learn about Matrix Color Melt and elevate their artistry. We received 35000+ registrations and 60000+ entries from HDs. The 160 semi-finalists competed live in Mumbai and finally 20 were crowned Matrix Hair Transformers 2022.
This year, Matrix Hair Transformers is going a step further, by helping HDs expand their fashion artistry with more melts and by creating and building their online footprint through the power of social.
Entries for MHT 3.0 are open between June 1,2023 to Aug 31, 2023. The top 240 semi-finalists, identified from across the country will compete live to win a chance of becoming one of the 30 Matrix Transformers for 2023.
Please click here for the T&Cs.