Texture - Straightening

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Permanent hair straightening transforms wavy, curly, coarse, frizzy, and unruly hair to smooth, sleek, and straight. Excessive heat and chemicals used during the hair straightening treatment can damage your hair, so it is important to use hair straightening creams and heat protectants that nourish and protect your hair. Sleek straight or natural smooth, the Matrix hair straightening products are a new-generation of hair straightening creams that straighten hair without compromising on your hair’s health or natural movement. The unique formula of the hair straightening products moisturizes and conditions your hair, prevents breakage, and ensures an enjoyable hair straightening experience without any odour, dryness, or damage.

The Opti Straight range is the first ever anti-breakage straightening system by Matrix that maintains hair strength. The unique auto control technology of the advanced Opti Straight hair straightening cream prevents your hair from being over-processed. The Opti Sculpt range is an advanced shaping treatment that softens hair to make it malleable for straightening or curling. The Opti Sculpt hair straightening treatments are enriched with elastin and collagen to soften the hair while the ceramide in the cream nourishes and protects your hair from dryness and breakage.


Say hello to nourished and healthy hair with Matrix Opticare that helps protect, fortify, and condition natural or chemically treated hair. Use the Matrix Opti products to smoothen, straighten, or sculpt your hair without any dryness or breakage. The Matrix Opti range includes Opti Straight, Opti Smooth, and Opti Scult.

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Opti. Sculpt

Shaping with breakthrough low-odour formula

Opti. Straight

1st ever anti-breakage straightening system by Matrix.

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